Virtual Roots

Happy Thanksgiving! 🦃

People want a personal connection with the brands they follow.

💬 Ensure you’re doing what you can to share content that’s relevant to them and actively engage with their comments.

😊 Use your face and personality to promote your business. People like to see who they’re interacting with, rather than a cold corporate front.

🤝 Share testimonials and occasional anecdotes to demonstrate your sociability.

You have to treat your business social media pages like any other advertising avenue.

📱 Controversial topics are generally considered a brand risk, and should be avoided if possible.

📱 Post content mainly surrounding your area of expertise. Your audience follows you for a reason, and straying too far from it could clutter their feed and prompt them to unfollow.

📱 Try to avoid foul or offensive language on your business pages, even if it seems funny. It could make or break several connections if you aren’t careful.