Unfoldify

We found the most honest Yelp review of a typical marketing agency. This is too real 😭

Have you written this review before and just never posted it?

5 signs your marketing agency is wasting your budget 🚩

1. They report on clicks and impressions, not pipeline
2. Their invoice arrives, no matter if you got 3 leads or 300
3. You can't see where leads came from in real time
4. Your sales team keeps saying, "these leads aren't qualified"
5. It's been 3+ months, and you're still "waiting for results"

If 3 or more of these sound familiar, you're not the problem. The model is.

Save this post. You'll want to reference it next time your agency sends a report. 🔖

If you want sales this month, start with these five fixes.

- Get LCP under 2.5 seconds on your top 10 product and collection pages. Remove unused apps, compress images, and lazy load media.

- Map one money keyword to one page. Update the title tag and a single H1. Merge or redirect duplicate pages that compete.

- Upgrade collections. Put in stock items first. Add a 120 to 180 word intro and an FAQ block with FAQ schema.

- Publish proof. Add five new photo reviews per hero SKU this week, along with one short UGC video. Enable review schema.

- Tighten internal links. Link the home page to top collections and best sellers. Add breadcrumbs and related products on PDPs.

These alone beat most stores in your niche.

We started working with this Shopify brand in mid-May, and yet, 130+ money keywords have already climbed to the #1 position on Google.

Here’s how we did it 👇

🧩 Step 1: Technical Audit & Quick Fixes
The client’s previous agency had laid a decent foundation. But “decent” isn’t “done.”

When we ran our audit, we found issues quietly holding the site back:

❌ 404 errors & broken links
🔁 301 redirect chains
🧭 Orphan pages without internal connections

🔍 Step 2: Keyword Research that Matches Business Goals
Instead of spreading effort thin across hundreds of products, we focused on collections, and it paid off.

We analyzed rankings, traffic potential, and ROI of each collection and picked 10 high-impact categories that aligned perfectly with their revenue targets. This allowed us to focus our efforts on collections that would generate more revenue for the client.

⚡ Step 3: “Quick Wins”

“Quick wins” and SEO rarely go hand-in-hand… but this time, they did. We identified 50 product pages with only one internal link pointing to them.
So, we strategically weave new internal links into relevant pages, and those products saw instant ranking improvements.

🧠 Step 4: Building Topical Authority

Even while executing technical and on-page fixes, we were already laying the groundwork for long-term growth.

We began adding relevant, low-competition blog content to support key category pages, forming topical clusters around the client’s main revenue drivers.

If you’re a Shopify brand doing less than $50K+ per month, book a free 15-minute strategy call with us.