cody co.

Commissioned by .ca this shirt was built as the official visual for the Canmore Quad—a freeform, four-peak endurance challenge that’s become a cult fixture in the Bow Valley trail community.

The creative ask wasn’t for just another event tee—it was to design something that felt like the race: brutal, beautiful, and entirely self-governed.

Something that reflected the unique character of RunUphill as a brand—raw, technical, community-driven—and translated the complexity of the day into a single, wearable form.

A visual reduction of vertical punishment—four peaks, four vectorized silhouettes, vertically stacked to mirror the mental load of the route itself.

Each mountain from top down—Ha Ling, Grotto, EEOR, and Lady Mac—was redrawn from topographic data, then flattened into a single-plane elevation profile.

The composition leverages symmetry not for aesthetic comfort, but to simulate psychological contrast: the illusion of balance in an otherwise disorienting day.

Colour was treated functionally—separate chromatic weights assigned to each peak to represent distinct phases of exertion. A psychological gradient—shifting from composure to friction, through disorientation, and finally into conviction. Each tone calibrated to capture the internal transitions that happen over 50+ kilometers of voluntary suffering.

Typography is set in a monospaced system font for pure utility. Coordinates, elevation gain, and prominence operate as a stripped-down legend—a nod to analog mapping and analog endurance.

Form follows fatigue.

Thats a wrap folks! Today marks my last day with after two years of creativity, adventure, and collaboration. Walking away from a company that aligns so closely with my passions isn’t easy, but I’m incredibly grateful for the experiences, the friendships, and the countless lessons along the way.

From early morning trail runs to conversations about gear that turns into stories of adventure, MEC has been more than just a workplace—it’s been a community. I’ve had the chance to work alongside some of the most passionate, hard working and knowledgeable people in the industry.

From designing visuals that reinforce MEC’s brand identity to capturing the spirit of adventure through my lens, every project has been an opportunity to bring the essence of the brand to life. I’m grateful to have contributed to shaping how MEC is seen, while doing exactly what I set out to do—inspire people to get outside.

To my teammates, mentors, and everyone I’ve had the chance to create with—thank you. I’ll see you in the mountains.

Photos from FLEECE24 shoot.

A very campaign for

In search of the perfect pairing of socks and sandals, myself and stomped around Alice Lake dreaming up just where or where they could be.

It was such a freakin’ blast shooting this Wes Anderson inspired Father’s Day campaign for MEC. This was a tight crew on a time crunch and everyone kept the vibes uber high.

Thank you to everyone on set for waiting patiently for me to hobble around Alice Lake on a broken ankle - it was definitely worth it.

🌸🌿🌞

Nothing like strapping 50lbs of gear on your back to chase the last bit of sunlight left in the alpine.