Nicole Ruttig

WHAT’S REALLY IN YOUR HAIR COLOR?
(or better yet… what’s NOT)

Let’s talk about why I love using cleaner, healthier gloss options like alkaline Shades ALK

KEY INGREDIENT FOCUS (ONLY WHAT MATTERS)
This formula is designed to perform WITHOUT all the unnecessary extras:

🚫 No Ammonia
🚫 No Fragrance
🚫 No Silicones
🚫 No Mineral Oil
🚫 No Parabens
🚫 No Formaldehyde
🚫 No Added Phthalates
🚫 No Preservatives
🚫 No Drying Alcohols
🚫 No DMDM Hydantoin

WHY THIS MATTERS FOR YOUR HAIR + HEALTH
Less harsh chemicals =
✔ Less irritation to scalp
✔ Better for sensitive clients
✔ Maintains natural hair integrity
✔ Supports long-term hair health
✔ Cleaner beauty approach

You still get:
✨ Shine
✨ Tone enhancement
✨ Grey blending
✨ Soft, touchable hair

WITHOUT compromising your hair’s health
Because what you put ON your body matters just as much as what you put IN it.