Piier Advertising

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Chinese consumers are heavily influenced by KOLS (Key Opinion Leaders) because of the high trust levels created by influencer and consumer. KOLS establish meaningful relationships with their followers and thus are able to influence what their followers purchase. KOLS can market through a variety of ways; post, story, live stream, or videos.

Picking the correct KOL is important as you want to make sure you are targeting the correct audience. Different KOLS have a different following based on the content they post and choosing the correct KOL is the key to success.

Chinese consumers over 18 years old spend more than 58% of their total time on the internet. Compared to 54.1% to US/Canadian consumers. These high numbers mean more people are using social media and this correlates to the power that influencers have on consumers. 🍐😸

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