PLAYHEADS

Client: MySmartSpace / 享家智能空间
Location: Canada (Vancouver)
Project: Rebranding / Brand Identity
Designed by: 
Year: 2022

MySmartSpace provides intelligent security systems solutions to properties and enterprises in Vancouver. From monitoring systems to sensor controls, MySmartSpace connects customers with high-tech systems that best suit their needs. Partnering with PLAYHEADS, MySmartSpace was able to upgrade its marketing, branding, and visual design. 
 
PLAYHEADS transformed MySmartSpace’s brand image through simplistic yet sophisticated visuals. To ensure the design had maximum impact on MySmartSpace’s customers, PLAYHEADS took inspiration from minimalism and human psychology to deliver the company’s brand message. The rectangular logo and neutral theme represent balance and reliability, which are also MySmartSpace’s core values. PLAYHEADS also incorporated sleek, chic, and futuristic aspects into MySmartSpace’s branding, which shows the company’s advanced technology and premium service. In a future-forward world, MySmartSpace has helped thousands of people improve their homes through technology. PLAYHEADS successfully helped My Smart Space deliver its mission to the world.

从智能监控系统到传感器控制，MySmartSpace为温哥华的个人业主和企业提供前沿、可靠的定制化智能安全系统解决方案，将客户与最适合他们需求的高科技系统联系起来。
 
2022年，PLAYHEADS为MySmartSpace提供了全方位的品牌升级服务。为确保设计元素完美融入MySmartSpace品牌形象，PLAYHEADS从极简主义和形状心理学中获得灵感，以图形组合的方式传递公司品牌信息。我们希望利用简洁的形状，通过视觉传达，来影响用户的意识和行为。
 
在形状心理学中，不同的形状会带给用户带来不同的感受。矩形代表稳定亲切、可靠安定、平衡效率。这也正是My Smart Space这个品牌所秉承的特质和价值观。每一次智能科技的迭代更新，都是人类实现的一次自我超越。矩形和房屋的融合也代表着品牌把先进的智能家居理念和服务传递给更多家庭的过程。在引领科技持续前进中，提升千家万户的生活品质。