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In our latest webinar, Stephen McGhee, Adam Dumont, and Leon Bourner broke down how a custom-built expert panel of health & wellness influencers backed by 250 hours of ethnography across three consumer contexts reshaped strategy for a big-box retailer.
The conversation spanned the business problem that kicked it all off, why a human-forward ethnographic approach won out over AI and synthetic respondents, how the expert panel was recruited and vetted, and how that insight was translated into shelf design for a leading big-box retailer.
Missed the live conversation? Catch the full discussion here: https://hubs.ly/Q04jVfQg0
06/01/2026
It's a new month and another opportunity to run better research and make the work a little easier than it was last month.
Speaking of easier, our Project Management tool is officially live🎉 It is built to take the weight of recruiting, scheduling, quota management, and supplier coordination off your plate entirely. It works with Zoom, Teams, and all of itracks' Qual products.
There is a free version waiting for you right now!
Try it this June: https://hubs.ly/Q04jz1rn0
05/28/2026
We are live today, and we cannot wait to see you in the room.
Today at 11:30 AM EST, Stephen McGhee, Adams Dumont, and Leon Bourner are coming together to share the research story behind 250 hours of consumer insight that translated into a retail strategy for a major big-box retailer.
Secure your spot here: https://hubs.ly/Q04j8zBn0
📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom
05/27/2026
The wait is almost over!
We are just a few hours away from a conversation that we believe every researcher, brand strategist, and retail professional needs to be part of.
Join us tomorrow for Leveraging a Custom Expert Panel for Brand and Retail Insight, where experts from itracks and Tradewind Group will share how 250 hours of human-centered research translated into a retail strategy for a major big-box retailer.
📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom
Spots are still open: https://hubs.ly/Q04j2BNC0
RSVP now, and we will see you tomorrow.
05/25/2026
Human-centered research is producing some of the most powerful insights the industry has ever seen.
On 28th May, the team behind 250 hours of consumer research that translated into a retail strategy will share exactly how they did it and what it means for your brand's approach to insight. Guiding every moment of that conversation will be Peace Echeomuha.
Peace will be making sure you walk away with every insight and every practical takeaway this conversation has to offer. Come ready to engage.
Save your spot now.
RSVP Here: https://hubs.ly/Q04hNFrN0
📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom
# RetailStrategy
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