Moonbow Creative

We know it can seem almost impossible to narrow down the do's and dont's when it comes to growing your small business, especially with so many competitors.

For this reason, we have some basic tips below for you that go a long way in social media marketing. Note: These don't cover absolutely everything, but are a good start.

🌙Use Tik-Tok: It's an easy way to go viral with minimal effort. Make sure to link your info in your bio to push your audience back to Instagram, YouTube, or your business website.

🌙Stick with what works: A/B test various hashtags (ie: have a couple different batches and see which ones perform higher by looking at your post performance), use video content where possible (as it's more highly favoured currently on Instagram and Facebook, and of course, Tik-Tok), etc.

🌙Follow and interact with those who are more likely to be your audience base: This can look like following and commenting on such accounts, engaging or partnering with other businesses that are already on your audience's radar, and so forth.

🌙Use native insight metrics on your social media platforms to learn about your audience, best times to post, etc. There used to be a time when it was almost necessary to have a third party service to check insights, but the built-in analytics are quite robust for most social media platforms these days (and free!)

🌙Post often: This is the easiest and fastest way to build your brand. While you don't have to go crazy and post several times in one day, the more often you post, the more often you're in front of your followers and therefore more likely to get noticed, shared, etc.

Visual content is an interesting phenomenon: it's simultaneously easy yet also difficult to create content in today's world. How you ask?

It's easy in the sense that everyone can record and edit videos or take pictures with their smartphone and post them, but difficult in the sense that production quality is often hard to achieve with limited resources or training.

Keeping in mind the sheer amount of time and energy that is required for producing visuals and content in general, Moonbow is always looking to help businesses with their content and visual needs!

The competition for a prime spot in the digital space and online ranking has clearly been ramping up over time. The past few years have been a definite indication of that.

It's no wonder then that there was a 13% increase in budget for digital marketing in 2019-2020. (Source: https://www.mediavalet.com/blog/digital-marketing-statistics/).

How are you making sure your marketing strategy is evolving to stay on top of the competition?

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