ADPR Inc.

Are you a podcaster looking to make your mark?

Producing great content is only one part of the equation. Building an audience is the other crucial element needed for success, and when it comes to upping the PR game as a podcaster, well, we’ve got you covered. 

Podcasts and web series have experienced rapid growth. While the rise of the medium has a lot of potential fans, it has also led to a lot of competition, but that’s where PR can give you an edge.

1️⃣ Hone your niche. There are two important factors to consider when determining your focus and your ideal audience. First, what is your expertise; and second, what is your end goal? Double down on what is resonating most and don’t be afraid to cut the content that isn’t performing as well. 
 
2️⃣ Create teaser videos for upcoming episodes that can be shared on social media to build excitement. This can include snippets from the episode as well as behind-the-scenes content like bloopers.

3️⃣ Invite special guests. Featuring relevant industry experts, influencers, or celebrities as guests on your podcast or web series adds credibility. Plus, it’s great cross-promotion when they share the episode with their followers.

4️⃣ Be a guest yourself. Appearing on other series can introduce you and your channel to a whole new audience. You can find other podcasters with complimentary content and offer to have them on your podcast if they will return the favour. 
 
5️⃣ Gain visibility at events. Being seen is an important part of promotion. Participate in events relevant to your niche. It will keep you up to date on the latest industry news to leverage in upcoming content.

6️⃣ Build your media presence. Do not forget about media relations in your PR plans. Pitch yourself as a columnist or expert commentator to a local newspaper, radio station or TV news program, keeping your brand top of mind among the general public.

7️⃣ Engage with your audience. The easiest way to maintain your current audience is by building a relationship and loyalty through engagement and response.

Plus, check out yours truly on Jobber’s Masters of Home Service podcast at 🔗 in bio and read our blog for more.