Blue Unicorn Innovation

Trends vs. fads: How to jump in on the next big food product | FCC Is your food and beverage product a trend or a fad? Here’s how to spot the difference.

Reducing food waste is very on trend and all we can say is thank goodness!

When it comes to promotions that address this sustainability trend we haven’t seen a lot of innovative ideas (products are another story -many companies are knocking it out of that park).

But, this new initiative by knocks it out of the park!

The retailer hired 12 chefs to created recipes that minimize food waste and combined them in this book that is available as an ebook and in limited edition as a hard copy.

👏🏻 bravo to the IKEA marketing team!

If you know of other circular food economy or food waste reduction promotions that deserve 👏🏻, please share info in the comments section below.

You know is mainstreaming when....

Breaking News: we’re now working with the helping them to deliver specialized skills to food entrepreneurs across the province of Ontario.