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🚀𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬
The four most important words in business are 'What do you think?'
In our rush to get projects moving quickly we forget, the key to success lies in our ability to collaborate, innovate, and harness the collective wisdom of our teams.

We often forget leadership isn't just about making decisions; it's about engaging and empowering our teams to contribute their insights and ideas – making them feel valued!

By asking "What do you think?" we create an environment where every voice matters, where diverse perspectives are valued, and where solutions are born from collective intelligence.

It's a powerful question that fosters collaboration, fuels innovation, and drives growth.

Let's make it a priority to ask this question regularly, to navigate challenges, seize opportunities and create empowered teams.

How do you encourage collaboration and idea-sharing in your business?

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Reach out to book a complimentary discovery session with us. We can help you optimize your e-commerce strategy and Go-to-Market initiatives to accelerate growth.

Across the consumer packaged goods (CPG) and retail industry, Amazon Prime Day has become a major retail moment. The biggest spike in CPG omni retail in the U.S. happened during the mid-summer window of Prime Day, not Black Friday or Cyber Monday.

The cost-of-living crisis has CPG brands poised and positioned to have a major growth moment. However, success will only come if businesses are able to effectively navigate the Prime Day landscape and offer the right products with the right promotions. Implementing the right levers with a full view into the Amazon omnichannel landscape will be critical to CPG’s success.

Here are 5 things for CPG brands to land Amazon Prime Day 2023:

1. Consumer packaged goods (CPG) grocery and everyday essentials will play an even larger role in Prime Day 2023. In 2022, almost half of Prime Day shoppers came to stock up on everyday household items — garbage bags, laundry detergent, paper products, etc. — as they look to broaden their savings strategies, with 44% of consumers surveyed prioritizing everyday essentials.

The shifting habits of consumers shopping for more CPG goods online is reflected in the online share of wallet of brick-and-mortar shoppers for pets at 35%, health and beauty 1t 33%.

2. CPG is punching below its weight on Prime Day. Overall in 2022, 20% of Amazon.com sales came from CPG products. During Amazon’s July 2022 Prime Day event, only 14% of sales were of CPG products. There is share to grab that CPG has proven.

3. Deal seekers will be looking for a reprieve from specific high-priced CPG categories. The latest NIQ data shows that the rate of food inflation is still high at 7%, with consumption down 2%. Similarly, non-food prices increased by 6%, and consumers pulled back with a 5% decline in unit sales.

4. Prime Access will open deals to more people in need, but deep discounts and blockbuster deals will be limited. CPG companies struggling in the current economic environment to trigger deep discounts will likely provide moderate discounts on their products on Prime Day.

5. Food sales will be a battleground to watch. As food, in general, continues to grow online, one category to watch would be snacks. In 2023, within the snacking omnichannel universe, online growth (14%) is outpacing in-store (10%) for snacking dollar growth.

For CPG e-commerce insight leaders, the influence and importance of amazon prime day is undeniable. Amazon’s share during Prime Day accounts for about 60% vs. the full year (40% share for full year).

How did your CPG (FMCG) business perform on Prime Day this year? What strategies did you leverage?

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