Park Creative Studio
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Park is a branding and design studio in Toronto, Canada. We specialize in building visual identities, websites, packaging and brand experiences.
09/11/2024
Good Hair Days Start Here: Sephora’s Hot Summer Hair Pop-Up
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To capitalize on the growing hair care market, collaborated with Park Creative Studio to create an immersive in-store experience that would cement its position as the premier destination for hair styling products. Drawing inspiration from the lively energy of a Parisian marketplace and the chic vibe of a beauty salon, we transformed Sephora’s retail spaces across Canada into a “Hot Summer Hair Market.” This pop-up was crafted to showcase Sephora’s wide range of high-performance hair styling products, making it easy for clients to discover and experiment with trending hairstyles in an engaging, hands-on environment.
View the full case study online: https://www.parkcreativestudio.com/work/sephora-hair
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Interested in starting a brand experience project with us?
Let’s talk. 👋
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05/17/2023
An Instagram-worthy garden-themed retail pop-up for Too Faced.
👉 Swipe: To see window displays across Canada.
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Project Overview:
As a trendsetting, cruelty-free makeup brand, Too Faced wanted to create an immersive and Instagram-worthy shopping experience for Sephora customers to boost brand awareness, encourage product discovery, and drive sales.
Our task? Design and build (8) month-long retail pop-up activations at select Sephora flagship locations throughout Canada that perfectly aligned with Too Faced's playful brand identity and business objectives.
Taking inspiration from a whimsical garden, the pop-ups featured lush greenery, pink floral arrangements, and oversized garden-inspired elements that immediately capture the attention of Sephora shoppers.
As customers wandered through the space, winding paths decorated with pink hearts and topiary bunnies directed them to find Too Faced's best-selling products displayed on customized garden fixtures. From the Better-Than-Sex Mascara niche to the 3-tier Born This Way Foundation fountain and the Lip-Plumping urn station (which showcased the brand’s iconic 3D lips!), every element was designed to engage customers and encourage them to try a new product.
The result? A highly successful, visually striking pop-up that seamlessly blended experiential marketing and visual merchandising in a fun retail environment.
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View the full case study online: https://www.parkcreativestudio.com/work/too-faced
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Interested in starting a brand activation project with us?
Let's talk. 👋
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Studio:
Build:
Photography:
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02/11/2022
Stationary, environmental, and apparel design for Fly Pronto.
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Fly Pronto gives you complete control and freedom to travel the world on your own schedule.
View the full case study online at parkcreativestudio.com
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02/04/2022
Logo system for Fly Pronto.
Swipe: To explore the logos. ⬅️⠀
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Project Overview:
Fly Pronto gives you complete control and freedom to travel the world on your own schedule.
It’s true, booking a charter for a private jet used to feel exclusive and complicated, but now, with Fly Pronto on-board, everyone has access to private planes. All you have to do is say where and when you want to fly, and they'll handle the rest. From curb to tail, they take care of everything. From limo services to and from the airport, all the way to in-flight dining from your favourite restaurant—you can literally put yourself in airplane mode.
The challenge was to create a brand identity and strategy for a new startup operating in the private aviation space whose customers indulge in the finer things in life and are typically surrounded by the best brands in the world. The design had three goals: fit seamlessly into the customer's lifestyle, stand out from the competition, and complement the client's luxury product line (private jets). We created everything from the brand identity and style guide, to the website, digital assets, copywriting and business collateral.
The result? A modern and timeless design that embodies the brand's elegance, fly’s above the competition and appeals to its luxurious jetsetters.
View the full case study online at parkcreativestudio.com
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01/31/2022
Brand identity and web design for an aviation company that makes flying private easy.
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Project Overview:
Fly Pronto gives you complete control and freedom to travel the world on your own schedule.
It’s true, booking a charter for a private jet used to feel exclusive and complicated, but now, with Fly Pronto on-board, everyone has access to private planes. All you have to do is say where and when you want to fly, and they'll handle the rest. From curb to tail, they take care of everything. From limo services to and from the airport, all the way to in-flight dining from your favourite restaurant—you can literally put yourself in airplane mode.
The challenge was to create a brand identity and strategy for a new startup operating in the private aviation space whose customers indulge in the finer things in life and are typically surrounded by the best brands in the world. The design had three goals: fit seamlessly into the customer's lifestyle, stand out from the competition, and complement the client's luxury product line (private jets). We created everything from the brand identity and style guide, to the website, digital assets, copywriting and business collateral.
The result? A modern and timeless design that embodies the brand's elegance, fly’s above the competition and appeals to its luxurious jetsetters.
View the full case study online at parkcreativestudio.com
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01/12/2022
Window displays for Sephora.
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Project Overview:
For the holiday season, Park was tasked with designing and building 8 high-end retail pop-up shops as well as 90 window display environments for all Sephora stores across Canada.
Explore the full case study online at parkcreativestudio.com
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Designer: .ca
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