Theformestudio.co

So you’re a small business owner or entrepreneur trying to navigate the next steps in launching your business. Obviously you are aware that a logo is needed to get things going, but while searching for a designer, you might come across the term brand identity.

One can only imagine you might be a little confused, and quite honestly, I wouldn’t expect you to know this right off hand! As designers, sometimes we forget that not everyone has taken a deep dive into our terminology.

Brand identity comprises the visual elements and components representing your brand’s emotions and message.

Your kit consists of:
▫️Logos
▫️Submarks
▫️Font hierarchy
▫️Color palette
▫️Branded collateral

By creating a clear and consistent identity, you will attract your ideal clientele while keeping your current audience engaged.