Page Zero Media

Paid search campaigns thrive when different campaign types and bidding strategies play as a team. So are large, interconnected, highly optimized systems truly as "advanced" as they seem? PZ founder and president Andrew Goodman contemplates what tends to unify successful paid media accounts and the dangers of imposing simplicity on complex systems in his latest post on LinkedIn. Read it here: https://buff.ly/3E49bsF

Company growth and customer acquisition can happen even during challenging times. With rumors of a recession on the rise, Page Zero founder and president Andrew Goodman delves into how economic downturns can affect digital advertising and what opportunities await in 2023 on the PZ blog. Keep reading:

The Recession and Advertising: Let's Talk - Page Zero We've all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So... am I about t...

Andrew Goodman continues his investigation into all things PPC in parts 41-50 of the Science of PPC. Featuring actionable analyses of the particulars and peculiarities of Google Ads, these latest chapters tackle topics from bidding strategies and conversion rate optimization to strategic considerations like domain names and risk management. Catch up on the Page Zero blog:

Wrapped: The Science of PPC Parts 41-50 - Page Zero Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC…

The Science of PPC, a 50-part blog series by Page Zero founder and president Andrew Goodman, returns with a fresh investigation of keyword match types, the loss (and return of) search query data, and developments in paid search that may have disrupted account function in the last five years. Dig into Match Types Gone Wild in Part 49 of the Science of PPC: https://buff.ly/3KJYmhJ

PPC Match Types Gone Wild: Fixing the “Five-Year Problem” - The Science of PPC [Editorial note: The Prodigal PPC’er Returns. Apologies for the extended absence. I didn’t know if I’d ever take pen to paper again after wandering off. Happily(?), with this latest COVID lockdown in my neck of the woods, I can’t even break up my day by going to the gym or to brunch at Claud...