Never Not Eating

As the year winds down, I always find this stretch to be less about pushing and more about pausing.

The last few weeks of the year are a rare window to reflect on what worked, what stretched us, and who walked alongside us to make it happen. It’s a time to check in with colleagues, clients, collaborators, and friends, not with an agenda, but with genuine gratitude.

From a business standpoint, this year brought a milestone I’m deeply proud of: growing sales $125% YOY. That kind of growth doesn’t happen in isolation. It’s the result of consistency, relationships, trust, and a lot of behind-the-scenes problem solving that never makes it to social media.

Beyond the numbers, this year was rich in community. Being involved in so many meaningful events, as both a co-organizer and participant, reminded me why I started building in the first place. Food has a way of bringing community together, and I’m grateful for every table, market, and shared moment with new and old customers

I also had the privilege of connecting with new founders, swapping notes, lessons, and encouragement, and strengthening friendships along the way. Those conversations are fuel heading into the new year.

As we gear up for what’s next, I’m carrying forward a lot of lessons, a lot of gratitude, and a quiet excitement for what’s possible.

Wishing everyone a thoughtful close to the year and a strong, grounded start to the next.

2026 is going to be even better, and I am looking forward to what’s in store. How was this year for you?

“Cash me outside, how bout dat?”

But seriously, catch us outside this summer community shuk and other events across the city to get your hands on our spices in person.

Private, confidential, 1-on-1, and DISCREET! Also now certified kosher 🥸