Mobile Audimeter
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Internet audience measurement project on mobile phones that complements the already well-known television and radio audience measurements.
07/26/2023
How does Gen Z’s social media usage compare to the general population?
Comparing Gen Z to the general digital population, Gen-Zers over-index on most social platforms, with LinkedIn and Facebook being exceptions. Some of the highest indexes are on BeReal, Twitch, Reddit, and Snapchat.
07/19/2023
How the Women's World Cup Scores Big
The average Household Rating is the percentage of TV households in the market that viewed the entity (telecast, series, or station), in this case the Women's World Cup. As the 2019 tournament kicked off, just under 1 in 10 households tuned into the tournament, but with each game played by the United States the number of households watching spiked, culminating in nearly 2 out of every 10 households with their eyes glued to their TVs for the tournament final.
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