Adfolk

Here are some 2022 eCommerce consumer behavior data that every business owner should know.

Year-over-year we are seeing massive growth (roughly 23% annually) in the eCommerce industry, which has only been sped up by the pandemic. The Nasdaq predicts that by 2040, 90% of all purchases will be eCommerce based. That’s not a stat that you will want to ignore.

What’s also interesting is that 61% of consumers have made a purchase based on a recommendation from a blog. What does this suggest? That many of today’s consumers prefer “word-of-mouth” marketing, rather than corporate-style advertising.

With the eCommerce industry becoming increasingly competitive, how are you standing out in the market? Is your strategy ready to adapt to the consumer behavior patterns of 2022?

It’s important now, more than ever, to create customer loyalty and brand awareness within your target audience. Hiring a marketing agency dedicated to helping eCommerce brands skyrocket their growth is one of the most effective ways to do this.

Today we want to highlight and introduce you to an Adfolk legend Michael, our Campaign Manager. Micheal is one of those team members who works on a variety of tasks across all clients and is always quick to help and support whenever something pops up or we have a big campaign idea!
We can see his passion for email marketing in your audits and updates and his creative across many campaigns.

Get him on a call, and be prepared to be blown away by his quick wit, cheeky demeanor and always helpful attitude!