lb.project

Sometimes progress isn’t about pushing harder.
It’s about working smarter.

This is a 12-week transformation. Down 20 lbs, without extremes.

Ashley has been working with us since July 2025. Based on consistent judge feedback, staying in bikini would have required a level of tradeoffs that didn’t align with her goals long-term.

Instead of chasing extremes, we chose a category that fits her body and her life.

Ashley has kids, a family, and a full-time career as a teacher. For her, this path allowed her to compete without sacrificing time with her kids, balance, or longevity in the sport.

We built a proper offseason and downsized with intention. Now prep is structured, sustainable, and ahead of schedule, giving us room to fine-tune instead of rushing or reacting.

She didn’t take the easier path. She chose the right one for her.🫶





bikinitofitmodel

Join us in wishing our very own a Happy Birthday! 🥳

This athlete is something special. She shows up, works hard, applies every bit of feedback, and it shows. I actually had to convince her to enjoy a few extra carbs for her birthday… that’s how dialed in she is.

She was hesitant at first, but because it was part of the strategy, she trusted the process and followed through. Discipline on another level.

Proud doesn’t even begin to cover it. Today we celebrate you, queen!

Swipe to see her 24-hour transformation…

Ps. Huge thanks to for sending me proof that she actually ate the carbs 😂… and don’t worry, we can enjoy real cake in like 1.5 weeks!

When Lillian joined us in 2023, she placed 4th in her very first bikini competition. Many would have been satisfied, but not this girl. She saw room for improvement, trusted the process, and took a proper offseason to come back stronger.

Fast forward to this year at the President’s Cup Natural Show, where she not only competed but dominated:

🏆 1st Place in Novice, Junior, and Open A
🏆 2 Overall Titles
✨ Now qualified for Nationals!

This little powerhouse is proof that size doesn’t matter—discipline, determination, and heart do. Balancing a busy university schedule, Lillian followed every instruction to a tee and showed up every single day, proving what’s possible when you fully commit to your goals.

Lillian, we couldn’t be prouder of you. You’re small but mighty, and you’ve set the bar high for what it means to trust the process.💪💖

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Are you ready to transform or step on stage for the first time? Let’s get started—DM us today!

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