The Speed Train

Just three quiet problems that were costing this business every single day without making any noise about it. 🔍

The first thing I noticed was the phone number sitting on the homepage like a piece of text. On mobile you couldn't tap it. Anyone who wanted to call had to copy it, open their dialer, paste it in. How many people actually did that? My guess is almost none. They just called someone else.

The second thing was the contact form. Eleven fields. Name, email, phone, company name, service type, budget range, timeline, how did you hear about us. I've filled out shorter job applications. People don't want to apply to contact a business. Three fields and a submit button is all you need.

The third thing was a hero image on the homepage that was 4.2 megabytes. Gorgeous photo. On mobile it took just under 7 seconds to appear. By that point most visitors were already gone. The business owner had no idea because it looked fine on their office computer on a fast WiFi connection.

None of these take weeks to fix. Most of them take hours. But they were sitting there quietly turning people away while this business owner wondered why the site wasn't converting.

Go check these three things on your own site right now. 📌