Maru

We performed quantitative research to demonstrate the strength of the relationship of fast implicit data with consumer behavior by comparing sweet and healthy snackers. Read the whitepaper to learn how to predict consumer choice better! Read more: http://ow.ly/NPG350OyWSG

Survey length matters much more than we would care to admit. A recent experience dramatically illustrates how devastating survey length can impact data quality. But this is not the first time research has demonstrated the adverse effects of long surveys. http://ow.ly/W95v50OyWIJ

It’s clear that innovation in payment methods drives customer behavior, and evolving technology in the U.S. payments market will continue to advance and change. Here are 5 key insights to develop payment innovations that connect with customers. Read more: http://ow.ly/Qmwu50OyUZ2

Researchers have long relied on scalar questions to unearth insights into consumer behavior. Maru has exponentially expanded those insights through our newly launched implicit response testing. Read the white paper

Uncovering hidden insights and behavior with our implicit response data collection platform — Maru Group This first-ever implicit response data collection platform will exponentially grow your data. Implicit Response Testing (IRT) helps us understand what consumers store subconsciously about your brand, product, or service, and what influences their behavior.

Self-serve checkout was created as a convenience for customers to allow them to pay for purchases quickly and go about their day, but it is falling short. Learn how your enterprise can deliver a satisfying self-serve CX to keep them coming back. http://ow.ly/AjLq50OyU0X