Dig Insights

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the TSX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto.

Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December 7 in NYC. He also discusses what session he’s more excited about for the conference (sneak peek, it features Kevin O’Leary and Anthony Scaramucci), the current FTX situation, and where the market might go from here.

Tune in to learn:
• More about the Future of Crypto Conference
• Why crypto isn’t dying
• What issues concern consumers regarding the current state of crypto
• The type of regulation crypto needs

We think it’s going to be an awesome event. Thanks to Luke for sharing his thoughts about the industry and telling us more about the event.

http://ow.ly/lAON50LLcW6

“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.”

It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had an exciting career in marketing - working at Red Bull before it became the global energy drink juggernaut and helping revitalize Pabst Blue Ribbon.

Today, he probably has the coolest title - Vice President of Cult Indoctrination - for one of the most interesting brands, Liquid Death. Liquid Death recently got a $700 million valuation, but Stix shares why he thinks the valuation doesn’t necessarily mean much other than it means they need to work even harder.

Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and . This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode.

Tune in to learn:
• Why you can’t put a price tag on word of mouth
• How Liquid Death can build a brand with cult status
• Why loyal ROI is better than instant ROI
• The importance of building credibility for your brand
• More about Liquid Death’s mission of getting more people to drink water and ending our plastic problem

Listen Now - http://ow.ly/rMSl50LlkLh