Canadian Marketing Association

Emotional connection or KPIs – which one actually builds a better brand?
 
The CMA’s Gabriel Arenshtam caught up with Mike Leon, brand storytelling agency owner at Brand Heroes Inc., for a quick take on one of marketing’s most debated questions.
 
Mike also shares why CMA membership has been a game-changer for his small agency – from research from from marketing insights and learning to networking opportunities that level the playing field. As he puts it, the CMA is the great equalizer.
 
Watch to hear his take.
Thinking about joining the CMA community? Explore membership at thecma.ca/membership
 

“Technology can handle the scale. But humans have to provide the heart.”

Sandra Sanderson, CMO at Empire Company Limited and Sobeys Inc., puts into words something a lot of marketing leaders are feeling right now.

In this clip from CMA Connect, Sandra shares how the role of the marketer is shifting from content creator to intelligence orchestrator – and why protecting human moments, like a master butcher who knows your name, is where brands win or lose in the age of AI.

Watch to hear how she’s thinking about it at Empire.

🎧 Listen now: link in bio

The second annual Case for Canada returns with more to celebrate and more to explore.
 
Gabriel Arenshtam, Member Engagement Manager at CMA, shares why June 18 is a date every Canadian marketer should have on their calendar.
 
Explore how Canadian brands are setting a new global standard through AI-driven innovation, authentic storytelling and conscious commerce. This is a moment for the Canadian marketing community to come together and celebrate the profession.
This event also marks the beginning of a new era for CMA – Case for Canada will be the first event to fully come to life in the new CMA brand.
 
Get your tickets before early bird pricing ends on June 3. CMA Members pay $25 (regularly $100). Non-members pay $110 (regularly $175).
 
Secure your seat today: ( In Person ) The Case For Canada Toronto 2026