NKPR

I started .inc in 2002. This month marks 24 years since I took the leap and built a business grounded in purpose, people, creativity, and a willingness to evolve with the world around us.

From the beginning, we’ve believed that staying relevant requires curiosity, adaptability, and openness to new ways of thinking. It’s a mindset that has shaped how we’ve grown and how we help our clients navigate change, tell meaningful stories, and connect in ways that matter.

I’ve loved every chapter of this journey. From our first office on John Street, to 13 wonderful years on Adelaide, each space reflected a different season of growth - filled with ambitious ideas, incredible people, lasting friendships and some of the most important moments in our company’s history.

When and I first walked through 686 Richmond Street West, it was mostly a shell - but full of potential. We toured it at 9 a.m. and had an offer in by 11.

Three years later, it’s everything we envisioned: a creative hub where ideas move freely between workstations, meeting rooms, lounge spaces, and the rooftop. This space has been shaped by the people in it, where we’ve built campaigns, hosted friends, and celebrated milestones.

One of the biggest lessons I’ve learned is that leadership evolves. Creativity doesn’t only happen at a desk, it happens in conversation, collaboration, and the moments in between. The space adapts to the work, not the other way around.

What started as a new chapter now feels lived in and full of energy, a reflection of how we gather, create, and grow together.

We’re sharing a refreshed office tour to celebrate where we are today. 🖤✨

PR has evolved so much since I started .inc in 2002.

As we began partnering with developers, we quickly saw an opportunity to redefine what real estate PR could look like and help shape a new approach for the industry.

It’s not just about promoting a development. It’s about creating impactful conversations and strategic partnerships that connect with the right audience to deliver results in meaningful ways. 

At NKPR, one of the ways we bring this to life is by identifying strategic partners that align with a project’s vision, values, and target demographic. From tapping into trusted networks to bringing the right people into the room, effective PR is always about thinking outside of the box. 

We’ve had the opportunity to help bring a number of exciting collaborations to life, each thoughtfully designed to create connection, expand reach, and introduce these projects to the right end users, always with the future residents in mind.
Some of the most impactful moments in real estate happen when industries, ideas, and communities come together. ✨