Substance Group
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A fully-integrated marketing solutions agency specializing in the production and promotion of live-events and brand activations in Canada.
01/28/2026
In December, the IBM Defence and Intelligence Centre officially opened in Ottawa.
The Substance Group was proud to lead full event production for this milestone moment, bringing together government, industry, and IBM leadership in a secure, collaborative space focused on defence and security innovation.
Thank you to The Honourable David J. McGuinty, Minister of National Defence, and to IBM Canada’s leadership and partners for trusting us to deliver an event that marked an important next chapter.
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Toronto, ON
