Pivot Design Group

With coming up, there's no better time than now to talk about where we're headed with Life-Centred Design.

We're making the shift beyond "human-centred" to a new design paradigm that is “life-centred,” where all life on earth are targeted beneficiaries of what we create.

Read more about via the 🔗 link in our bio or by visiting pivot.design/insights

When designers embark on UX projects, they need to have a singular focus on users who are at the centre of their work. Certainly, there’s creativity and self-expression in the design process but it is not the main thing. What’s more important is understanding users—their needs and wants—and the best way to accomplish this is to make strategic use of two investigative tools available for harvesting this information: User Interviews vs Usability Testing.

Interested in more? Continue reading over on our latest blog post, Prioritizing UX Design Research. Link available in our bio.