DAC

“What’s one thing you wish more people knew about DAC?”
 
At this year’s DAC Summit, Sonia Allard asked leaders from across our international offices, including Mike Fantis, Aleksa Beniusis, Alberto Balmisa, John Eysseric, and Cedric Bellenger, a deceptively simple question.
 
Their answers pointed to something deeper than services, offices, or capabilities.
 
Something that doesn’t always appear in pitch decks or headlines.
 
But something that might just be what makes DAC, DAC. 
 

Remember when Gossip Girl tried to make “Bing” happen?

Turns out Bing still matters more than most marketers realize.

In this clip, Nasser Sahlool and Matt G. Southern from SEJ unpack why Bing still plays a critical role in modern search strategy. ChatGPT’s web search results are powered by Bing’s index, meaning your visibility in AI-generated answers depends in part on how Bing understands and crawls your site.

AI search may feel new, but some of the fundamentals still matter more than ever.

Stream the full episode of Shift Happens 🎧 (Link in bio)