Edwin Frondozo

Product Market Fit isn’t a metric.
It’s a feeling.

You’ll hear 10 different VCs give 10 different answers:

“Don’t charge yet, grow fast.”
“No — charge early so you can learn.”

Both can be right.
Both can be wrong.

Because PMF isn’t about tactics.
It’s about timing and identity.

Before you hit it, this is what PMF looks like:
✨ LOIs
✨ Pilots
✨ Early excitement
✨ People cheering you on

But none of that means you’re there yet.

PMF is the moment the market starts pulling you forward…
instead of you pushing everything uphill.

Right now, with the new accelerator and the global platform we’re building, I’m in the messy middle — pilots, experiments, co-creators, figuring out what the market truly wants.

It’s uncomfortable.
But it’s also where breakthroughs happen.

You don’t find PMF in data first.
You feel it in identity first.

And when it hits?
You know.
No dashboard required.