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🛡️ TikTok Real: Fighting Counterfeits at Scale

TikTok has launched TikTok Real, a groundbreaking IP Protection Program designed to combat counterfeit products on TikTok Shop. Introduced to over 300 IP global experts and leaders during TikTok's 2026 INTA reception in London, this initiative marks a significant step in protecting brands and consumers.

📊 The Challenge:
• Global trade in fake goods reached $467 billion annually (OECD 2025)
• Over 70 million product listings were rejected from TikTok and TikTok Shop in H1 2025

🔧 How TikTok Real Works:
✓ Brand verification module for seller authorization review
✓ Streamlined Notice and Takedown (NTD) process
✓ Proactive detection capabilities and suspicious listing monitoring
✓ Currently includes ~100 brands, with more invited on a rolling basis

Counterfeit goods don't just impact sales—they erode brand equity, increase legal expenses, and damage reputation. TikTok Real represents a collaborative approach to creating a safer, more trusted e-commerce ecosystem.

Learn more at real.tiktok.com

TikTok Invites Brands To Help Block Counterfeit 'Shop' Products TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listings on its ecommerce platform, TikTok Shop.