Dial In Media
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01/19/2023
We all think we’re rational people making logical decisions.
The reality is logic only justifies the emotional decision we make.
Answer these 4 questions to stop appealing to logic and appeal to emotions instead.
01/17/2023
There’s not shortage of conversations on marketing, brand strategy and how to position yourself in the market.
But what differentiates a good brand from a great brand, is the point of contact with the audience.
To connect your brand with your audience, you need a defined strategy.
Whether or not they’re picking up what you’re putting down is largely down to your brand’s communication strategy.
If you want to develop a defined communication strategy, book a 15 minute consultation call in the link in the bio.
01/13/2023
We did not come to play this year, but then again, that’s how I was raised.
My mother was my first model for resilience.
I come from strong family roots, and even stronger women. They would model resilience daily by advocating for themselves, and putting themselves in spaces that were not designed for them.
This year isn’t about ‘taking back your power,’ because you’ve always had it.
It’s about know your brilliance, and not letting self-doubt or opinions consume you through this transition of growth.
12/28/2022
Why do certain brands appeal to you, make you want to buy them, make you feel good about yourself, welcome them into your family and show loyalty toward them?
Simple answer, Brand Archetypes.
Effective marketing strategies are built with your passion, mission, values and even fears in mind - something with a story.
Want to figure out your Brand Archetype? Book a consultation with me.
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Toronto, ON