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"Marketing is not a battle of products, it's a battle of perceptions" Advertising Agency
11/29/2025
Korean brands abroad don't struggle because of food or operations.
They struggle because of perception.
This book draws on years of real cases in Canada to show how branding actually works in a multicultural market.
https://www.amazon.ca/Branding-Korean-Restaurants-Thrive-Struggle/dp/B0G3JDNF87
08/27/2025
Korea Intangible Cultural Heritage Week 2025
Client: Korea Heritage Agency
Exhibition: “Once Upon a Day of Lady Kim with K-craft”
Performance: "Living, Time, Arirang"
Campaign "Wherever you go, we go"
Client: Kumho Tire Canada
08/27/2025
2024–2025 Korea–Canada Cultural Exchange
Client: KOFICE
Ottawa International Animation Festival (OIAF)
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