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Once upon a time, there was a communications company that specialized in storytelling. If you like what you see, drop by for a coffee.
When Burger King turned a 1-cent Whopper into a digital moment, they didn’t just drop the price — they rewrote the rulebook. By making location the trigger (near a competitor, hit the app, get the deal) they transformed a promo into a smart brand disruptor. It’s a reminder that great storytelling isn’t just about what you say — it’s how you make the audience act.
AI platforms are taking over and encompass all kinds of subjects. So how do you narrow it down in a brand campaign that connects? New York agency, Isle of Any, has created a series of cinematic spots that "focuses on the everyday, human-centered uses of the AI tool, intentionally avoiding futuristic or technical jargon." In other words, it focusses on stories that revolve around human emotion, not the value-add utility of technology. 👍️
08/08/2025
Alan Weiss said, "A brand is about how people think of you when you're not around. When your name comes immediately to mind for certain needs, that’s a strong brand. No one goes into McDonald’s to browse. That buying decision is made long before entering the store." Storytelling connects on an emotion level to drive action.
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