Shift Law

The TMOB refused registration of FLUENCE BIOENGINEERING, finding the mark deceptively misdescriptive. The case highlights the risks of using professional designations in trademarks and the importance of strong evidence in opposition.

BIOENGINEERING Trademark Application Refused As Deceptively Misdescriptive | Shift Law On July 24, 2025, the Trademarks Opposition Board (TMOB) released its decision in Engineers Canada/Ingénieurs Canada v Signify Holding B.V. (2025 TMOB 152). The Board refused an application to register FLUENCE BIOENGINEERING as a trademark because the word “Bioengineering” was found to be decep...

Following a recent decision by the EUIPO to invalidate Spin Master’s Rubik’s Cube trademark in the EU, we explore what this means for three-dimensional trademarks in Canada.

When Trademarks Fall to Pieces: EUIPO Invalidates Rubik’s Cube Design Trademark | Shift Law Following a recent decision by the European Union Intellectual Property Office (EUIPO) to invalidate Spin Master’s Rubik’s Cube trademark in the EU, we explore what this means for three-dimensional trademarks in Canada. Last week, I watched a guy on the subway solve a Rubik's Cube between statio...