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The Surprising Truth About What To Post on LinkedIn Despite concerns from users about the rising 'Facebook-ification' of LinkedIn, contributor John Nemo says that getting more personal on the platform (with a few important caveats) can be great for business.

90% of B2B marketers closed at least one deal in 2015 using social media platforms like Twitter, Facebook or LinkedIn. It also cost them 50% less per lead than other traditional forms of marketing. Is social media part of your marketing mix? If not, it should be.

How B2B marketers can boost their social media success | B2B Marketing Over the past two years, viewability and fraud concerns surrounding display advertising have caused countless B2B marketers to flock toward social media — a venue that’s mostly immune to these challenges

The ideal length of a blog post, tweet or Facebook post Science says the ideal length of a blog post, tweet, Facebook post, YouTube video, webinar and podcast has actually been determined by science.