The Madman Rants

What I Do -- I Expand Mnds With the Stories I Tell.

I see connections between things that were previously unconnected and generate insights into why we humans do the odd things we do and how we got to be this way (the evolution of human behaviour). Fascinating stuff!

My seminars and keynotes, customized for every audience, open minds and change life and business perspectives.

I also create strategically sound action plans for where marketing spending SHOULD be going versus where it is being misdirected today.The principal focus of my professional life for many years has been Marketing Disruption (“Any profound change in the business landscape that forces marketing organizations to undergo signification transformations, as opposed to incremental changes.”).

As you can read in my online ebooks that now top 300,000 words, one focused on Marketing Disruption, the other on Behavioural Insights, I probe deeply into the strategic reasons why marketing efforts today are being tragically misappropriated. I explain why it’s understandable that, given our human predilections, CMOs are being lured down this path by an entire industry filled with ‘snake oil carney barkers’ using jargon and the promise of imminent ROI (not just yet, but sometime very soon…) to justify their pilfering of the marketing coffers.

Contact me today to book a seminar or to get a free consultation quote to send your brand or business down a new path you never considered: [email protected]