eSSENTIAL Accessibility

It’s Cyber Monday. Is your digital marketing campaign excluding a diverse, and growing, segment of your customer audience? 1 in 4 U.S. adults self-identify as having a disability, which may impact their ability to interact with your web, video, ad, and social content.

So how do you optimize a campaign to drive the maximum possible conversions? CMO Ian Lowe breaks down the value of accessible marketing, with advice on all aspects of a campaign, in our latest blog: https://hubs.la/Q01tnDPh0

Inclusive Digital Marketing: Insights from our CMO We spent time with our Chief Marketing Officer, Ian Lowe, to better understand the value of accessible digital marketing, why he’s passionate about making accessibility mainstream, and his advice for other marketers.

Digital. Accessibility. Compliance. Three words that may be lingering on your priority list, or in your chat logs with colleagues. Are you prepared to take action in 2023? Will this be the year your program finally settles into sustainability?

The new year promises updated web accessibility standards, a continued cadence of ADA-related lawsuits, and potential rulemaking by the Department of Justice. Join us on 12/7/22 to get actionable advice from our panel of compliance, legal, and technical experts on how your team can get ahead of the curve and ensure improved UX and compliance in 2023.

https://hubs.la/Q01sR10R0