Interactive Ontario

Does your Ontario studio need to level up its marketing game? 🚀

Applications for the ISB Marketing & Discoverability Bootcamp are NOW OPEN and spots are limited!

10 Ontario indie studios will be selected for a full-day, in-person deep dive into video game marketing. Three hands-on workshops. Four world-class experts. One day to transform your studio's marketing strategy.

Meet the instructors:
🕹️Chris Chancey (Indie Asylum) - Market Research and Validation
🕹️Jenny Windom (Wholesome Games) - Community Building and Management
🕹️Krysta Yang & Kit Ellis (Never A Minute Marketing) - Brand Marketing and Key Message Architecture

Every participating studio walks away with two complimentary VIP tickets to XP Game Summit 2026 (May 21 to 22, Hyatt Regency Toronto), a $1,000+ value.

🗓️ May 20, 2026 (the day before XP Game Summit!)
📍 Toronto, Ontario
🎟️ $149 CAD + HST for IO Members

Apply here: https://forms.gle/Gfrna3WyA1GLLnLh9
Deadline to apply is May 8, 2026, at 5:00 pm ET

Day one of L'Effet Québec has been nothing short of inspiring.

Powerful opening remarks from Marianna Simeone, Sarah Mackenzie, Anthea Foyer, Anna Gallagher-Ross, Naomi Johnson, Jeanne Dompierre and IO's CEO Lucie Lalumière set the tone perfectly, capturing just how much the immersive experience industry is growing, not only here in Ontario and Québec, but around the world.

IO also took the stage for our State of the Sector presentation, alongside Xn Québec, spotlighting the incredible work coming out of local studios, key projects happening across our provinces, and the funding opportunities available for immersive projects. IO Members AVARA Media and Secret Location also offered their invaluable experience during the Launch to Legacy: Exporting Canadian Immersive panel.

Beyond the presentations, today was a chance to connect with fellow creators and explore new ways to collaborate across the industry.

A huge thank you to the event organizers/sponsors for making it all possible; MUTEK Montréal, Xn Québec, TIFF, The Bentway, Ville de Montréal, City of Toronto, SODEC, Culture et Communications Québec, and the Canada Media Fund