Proof Strategies

Beyond enjoying the warmer weather at this time of year, Michelle Titus, a Vice President on our Corporate & Financial team, is obsessed with local, fresh seasonal produce – and how to build trust within the agriculture industry.

The 2022 Proof Strategies CanTrust Index added domestic food growers and producers to the list of organizations and industries we study. We found that trust in domestic producers aligned closest to that of hospitals – and was more than 20% higher than our overall trust index – but there’s still work to be done to build trust in the industry.

Tap the link in our bio to learn more of Michelle’s thoughts on how retailers can capture farm stand trust and put it on display in-store.

The most effective way to build is from the inside-out. Pursuing trustworthiness should be added to every board's governance mandate. Download the Trust Matters Toolkit to learn more: https://bit.ly/3zl87zd