Loop: Design for Social Good

We are super excited to introduce the colourful new brand & website for North York Women's Shelter!
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NYWS needed a brand that communicates their mantra of safety, power & sisterhood as they work to end violence for all women. Their work is wide-reaching and encompasses everything from their brand new anti-violence centre to justice campaigns demanding an end to gender-based violence.
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The centrepiece of the new brand is a custom illustration the Loop team nicknamed the “Circle of Care,” inspired by all the different ways in which NYWS is supporting & uplifting women.
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Visit www.nyws.ca to see more!