Fredicus

Fredicus

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An award winning independent design studio based in Toronto. We specialize in brand, identities, experiences and innovative product development, beyond digital.

05/25/2022

Oh Band smart wristbands can be tailored to any business needs to maintain hand hygiene. ⁠

Users can configure frequency, duration, and acceptable thresholds to meet the level of hand hygiene required for any industry.⁠

The Oh band can be set up and ready for use in minutes and adapts to each user's unique hand washing patterns. ⁠

Product Design - ⁠

Photos from Fredicus's post 07/14/2021

DO MORE — ALWAYS

Color Space™ brushes are here! This is a great example of the brand striving to do more. The typical scenario would have been to “brand” a white label (off-the-shelf) brush by silk screening or laser etching the logo — not ideal but the way most do it.

The question arose where we would place the logo in-mold either emboss or de-boss. The decision finally led to re-evaluating the design of the brushes themselves. Instead of just slapping on the logo, every brush was designed to provide the best in ergonomics, something that we quickly realized was never taken to heart in this space, and these are tools that colourists use for hours at a time. Taking feedback from expert colourists at Color Space™ these brushes are all balanced with the centre of mass at just the right point on the brush, leaving the colorist able to comfortably use these all day. There is an identifiable design “swirl” that follows form and function. Each “ridge” helps to index the angle of the brush while the colour is applied to the hair, being able to control the angle precisely.

Packaging of these also took an overhaul, instead of wrapping these inside cellophane, we’ve eliminated the use of plastics and opted for selling as sets, so less packaging all together.

There’s a whole lot more about this wonderful family of products, we’re just ecstatic to have been part of helping to push this through. Initial feedback has been excellent.

Closing thought? There’s always opportunity to rethink how things are done, most times, the next step is not that much higher. DO MORE - ALWAYS

03/08/2021

Fredicus is proudly women-led. Today, and everyday, we celebrate the success of the women on our team and celebrate our creative collaborators and all of the amazing women-owned businesses that we work with.

Every day is, and should be, women's day - but today we celebrate change & progress already achieved by bold actions from the past and move forward in solidarity with the continued fight towards a more equal society and representation.

01/27/2021

Work in progress.

The Fredicus studio is buzzing with new projects. From high-tech entertainment to controlled home comfort, we're thrilled to have the opportunity to design a wide range of meaningful products and brands.

Stay tuned for the finished products and more sneak peaks.

Photos from Fredicus's post 12/03/2020

Drink Up is more than water.

Meet the only healthy beverage station that serves vitalized water and nutritional boosts, without the plastic.

Creative Direction, Branding, Brand Identity, Visual Identity, Station Design, Website, App UX/UI -

www.drinkup.com

Photos from Fredicus's post 11/16/2020

Meet Team Fredicus.⁠⠀
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Robert started his career in 2007. As a Programmer/Developer he has worked in a range of environments, from startups to big consultancy firms. He is a self-motivated and self-taught professional who loves the challenge of solving the toughest problems. ⁠⠀
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Robert has merged a passion for usability and user experience with his technical knowledge to create cool digital experiences. His repertoire includes programming languages and tools such as C #, ASP.Net Core, Vanilla JS, SQL, IIS server configuration, TFS, SASS, Twitter Bootstrap, jQuery, Mobile Development (Swift, Flutter) and more.⁠⠀
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Robert usually spends time with his family cooking, eating and enjoying good conversation more than anything else. When he’s not solving problems, you can find Rob playing on his bass guitar. ⁠⠀
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“The Best Developers, are the ones who solve problems” since he’s heard these words, it stuck with him.⁠⠀
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Address


387 Dundas Street East
Toronto, ON
M5A2A6

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm