Brand Strategy

https://www.marketingweek.com/mark-ritson-good-purpose-bad-purpose/

Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments Brand purpose campaigns underperform 'traditional' marketing on average, but for the right brands purpose will still be the most effective strategic choice.

Don't miss this session on Monday, July 12 at 9:00am EST. It's a great opportunity to learn from the best. Register today!

Are you interested in learning about cutting-edge brand building practices from one of the very best leading global brands? Just two examples:

How to thrive in turbulent times by creating innovative new revenue opportunities through smart and agile management?

How to design brand experiences by leveraging digital technologies to enhance an already world-renowned guest experience to meet the challenges of a pandemic in a manner that further bolsters your guest experience also for the post-pandemic world?

And so much more.

I have the great pleasure to speak again with Puneet Chhatwal, Managing Director &CEO of Indian Hotels Limited (IHCL) on JUly 12 at 9:00am EST. I look forward to seeing you at our session.

Ashley Konson on LinkedIn: Webinar: Brand Building in Turbulent Times - Monday, July 12, 2021 If you are interested in creating brands that thrive in turbulent times, join us on Monday, July 12th to gain key brand building lessons from Puneet Chhatwal...