Institute for Canadian Citizenship

Canada’s next major tourism opportunity might be hiding in plain sight. 

On March 4, CEO of the ICC Daniel Bernhard will speak at the conference about the growing role newcomers play in shaping tourism and strengthening communities across Canada. 

Drawing on insights from , the session will explore how newcomers are discovering Canada, and how stronger feelings of belonging can turn exploration into repeat visits and deeper community connection. 

He will be joined by Megan Reynolds, Sales Manager at for a fireside conversation exploring how these insights translate into real-world experience in British Columbia, followed by an audience Q&A. 

🎤 The Market You’re Missing: Newcomers as a High-Value Audience for Tourism Growth 
📍 March 4 
🕓 4:30–5:30 PM (PT)

A conversation on tourism, belonging, and the future of destination growth in Canada. 

Register through the link in the bio.