The Logit Group

AI is now part of everyday life for most Canadians, but not in the way you might think.

Our latest joint study with Narrative Research shows that while adoption is widespread, most Canadians still see AI as a tool, not a companion.

It’s being used for information, research, and productivity—but emotional connection remains limited. That said, there are early signals that perceptions may be shifting, especially among younger audiences.

So what does this mean for brands, researchers, and product teams?

• AI is functional first, not emotional
• Trust and utility still drive usage
• But openness to deeper interaction is emerging

The gap between usage and connection is where things get interesting.

Read the full findings: https://hubs.ly/Q04cqBy_0

AI Usage in Canada: Most See AI as a Tool, Not a Companion Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way Canadians relate to AI remains largely practical, with most viewing it