Vividata

With data that melds both online and offline consumer behaviour, Vividata’s new SCC Metrica Fusion Database is now available to inspire and inform researchers, marketers and strategists alike with a more complete view of the Canadian consumer.

In state-of-the-art fashion, this new database is a fusion of Metrica's passive measurement of digital consumers – capturing the everyday digital lives of Canadians – with Vividata’s industry-trusted Survey of the Canadian Consumer (SCC).

Check out our press release for more details: https://vividata.ca/press_release/from-tiktok-to-spotify-to-job-hunts-and-searching-for-a-new-home-online-vividatas-new-scc-metrica-fusion-database-continues-to-shed-light-on-canadian-consumer-behaviour-during-covid-19/

Or get in touch for a demo of the database: [email protected].

So here we go! The Stanley Cup Playoffs start tomorrow in Canada and with 4 Canadian teams in the running, super fans across the country are getting their face paint on.

But what makes up a super fan, and which team has the edge heading into the round of 16. Pulling 13 key fan traits like “watching every game”, being very likely to “paint their face”, or strongly agreeing to “I am emotionally connected to my team”, Edmonton fans had the highest proportion of fans (1 in 10) that ticked off 7 or more of our 13 super fan traits, almost 2x more than runner-up Toronto.

To get access to Vivintel 2020 Sports & Esports Study, reach out at [email protected]