Sparks Productions

He's baaaack!!! Josh Feder returns with another fun-filled spot for Ford's annual Employee Pricing event 🚙 🏀 🎣🚗 🏄‍♀️ 🛻

Client: Ford Canada
Retail Marketing Group Manager: Farokh Gandhi
National Retail Communications Manager: Ryan Whitehead
Assistant National Retail Communications Manager: Sadiq Khan

Agencies: VML/GTB/Hogarth
Executive Creative Director: Sarah Rutherford
Creative Director: Randy Govang
Senior Copywriter: Will Hasenkrug
Art Director: Julia Kluga
Associate Creative Director (Lighting): Sam Kates
Senior Art Director (Lighting): Rohan Fernandes
Head of Broadcast Production: Nancy Orlotti
Group Account Director: Trevor Thwaites
Account Director: Stephane Hu
Account Supervisor: Liam Hindle
Account Director Montreal: Justine Héroux
Senior Producer Montreal: Véronique Prud'homme
Senior Copywriter Montreal: David Charron

Production Company: Sparks Productions
Director: Josh Feder
DOP: Devin Karringten
Line Producer: Robbie McNamara

Offline Editing: School Editing
Editor, English: Daniel Bochenski
Editor, French: Genevieve Latour
Exec Producer: Sarah Brooks

Colour and online: Hogarth
Post-Producer Hogarth: Matthew Fleming,
Assistant Editor/VFX Assistant Hogarth: Daniel Boyden
Colour Grade: Hardave Grewal
VFX: Dan Kelly
VFX: Hardave Grewal

Music and Audio Production: Eggplant: Adam Damelin, Nicola Treadgold

Sparks is proud to announce our partnership with director Lanre Danmola for representation in Canada!

Lanre is a Brooklyn-based, Nigerian-American commercial and music video director, notably recognized as a top 30 director in SHOOT Magazine's 2024 New Director Showcase.

His surrealist style offers viewers an escape from life’s constraints, inviting them on a visual journey full of bold colours, unique perspectives and clever effects.

Lanre's filmmaking journey began in 2020 as a pandemic hobby, when he cashed in his stimulus check for his first camera. The Duke University engineering graduate soon took the leap into the freelance arena after a year of filming music videos for local artists and ads for local brands.

In three short years, Lanre has directed ads for global brands including Meta, McDonald’s and has designed and executed ad campaigns for such brands through the leading creative agency Wieden+Kennedy.

Independently, Lanre has produced and directed several music videos peaking at #1 on the YouTube trending video charts with over 100 Million views.

Check out Lanre’s recent music video - a branded content piece for Sunny D, which had us dancing and laughing in equal measure!

Quite possibly the most perfect inspo for weekend adventures: Sean Thonson's breathtaking new spot for NY Tourism