Method Branding

A wealth of experience. Start-ups, Canadian, and global brands. Some of these clients required product branding, or consulting on an aspect of their brand. For others, the engagement was comprehensive, including rebranding as well as extensive launch and implementation programs of the new brand.

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Walmart has updated the design of Great Value, its primary private brand, including a new logo. This will be rolled out over the next two years, covering nearly 10,000 items. Overall, this appears to give their products a bolder look. What is puzzling in the supplied images of products with the new look, is that a couple of products have the logotype without its blue background. There doesn’t seem to be a logical reason for this discrepancy (the milk carton does not have the blue, but the butter and cheese packaging do).

Rebrands to make you smile. Or cry.
Several major companies have rebranded, and the results will make you smile or cry. Among the companies that have rebranded are Walmart, Amazon, Colgate-Palmolive, and Cracker Barrel. Read more: http://methodbranding.com/rebrands-to-make-you-smile-or-cry/