Centerpoint1st

Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content marketing differs from the other types of marketing that many people do.

The main difference is RELATIONSHIPS.

Content marketing is about going beyond the initial attraction stage to build relationships so customers trust, admire and love you enough to buy from you, introduce you to their friends and and stick around for years.

Dating and marketing are both processes of identifying and qualifying consumers (dates) with the goal of long-term relationships (typically marriage or lifetime brand/customer loyalty). At the highest level, they both involve product discovery, compatibility testing, relationship development, brand refinement, and brand advocacy.

But much like dating, you have to put in the hard work to get to know what really matters to your audience if you want to talk to them in a meaningful way. 😉