Later

Some of you needed to see this on a 1,454 ft flag apparently 🥱

We came to Cannes, we showed up, and the industry showed up with us. 👏

Three days at the Later Lounge with the sharpest creators, brands, and platforms in the business ending with a helicopter ride to St. Tropez.🚁

Here’s what we’re bringing home:

→ Creator programs are a core business strategy now, not a one-off campaign.

→ The brief is a starting point, not a script. Trust creators to know their audience.

→ AI search is surfacing creator content. Generic brand content is getting left behind.

Thank you to every creator, brand, and platform partner who joined us.

We’ll be back. 👋🇫🇷

That’s a wrap on the Later Lounge at Cannes 2026!🥂

Three days, some of the best brands and creators in the business, and memorable conversations on the future of creator marketing.

Thank you to Dhar Mann, Shira Lazar, YouTube, SharkNinja, and everyone who helped us close it out!

Au revoir, Cannes. 👋