Good Commerce

Happy Holidays from your favourite marketing girlies (and Rowan) 🎄🎅🏻🤶🏻🎁

Claire is the Creative Director at Good Commerce, overseeing everything from branding and art direction to web design and email design. ⁠
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Claire has been with Good Commerce for the last year making our websites beautiful, functional, and optimized for conversion.⁠
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“My day-to-day involves working closely with clients to understand and execute their vision, ensuring each asset and experience will be meaningful and memorable for their audiences.”��Meet Claire.

Logo design, typography, and copywriting for Rituil, a brand guided by the intention of creating interior sanctuaries through movement and stillness.⁠
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Our font pairing for Rituil draws on dualities: traditional yet contemporary, minimalist yet expressive, graceful yet strong.⁠
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We meticulously type-set Rituil’s headline font, FAM Aime, to create breathing room while maintaining legibility. Selected for its delicate bracketed serifs and contrasting stroke-weights, FAM Aime evokes a sense of legacy. ⁠
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The body font, Cosmica, complements FAM Aime with its rounded sans-serif forms and highly-legible sentence case application. Cosmica is simultaneously original yet familiar and inviting.