Loki Creative

We partnered with the to create a unified football identity that captures the energy, character, and community spirit of Gastown. Introducing Gastown United - your neighbourhood football club.

From community events and watch parties to a city-wide passport program, limited-edition merch, scarves, jerseys, and even a Gastown United lager, the brand was designed to bring people together and celebrate the season in true Gastown fashion, ahead of the world’s biggest tournament arriving in Vancouver.