International Council on Active Aging

Maximize your Active Aging Week initiatives: Amplification tools & strategies

Presenter: Kate Elliott, Kelli LeGaspi, Sarah Clevenger
Date: June 24, 2026.
Time: 12:00 PM EDT, 11:00 AM CDT, 9:00 AM PDT.
Length: 60 minutes.

To register visit https://us02web.zoom.us/webinar/register/WN_JbQShY7sTeSy91yPXU8ugQ?_gl=1*xmei5h*_gcl_au*MTcyNzQxMzc2NS4xNzc4NTE5MzI5*_ga*MjExMjcxODU0NS4xNzQ2NzM2OTI3*_ga_L8TBF28DDX*czE3ODEyMTI2MjAkbzIxJGcxJHQxNzgxMjE0NTUzJGo0NiRsMCRoMA.. #/registration

Sponsored by: Humana

celebrates the contributions and spirit of older adults and shines a spotlight on your organization’s wellness initiatives —but are you maximizing your reach and impact? Join moderator Colin Milner, CEO of the International Council on Active Aging (ICAA), and Kate Elliott, Brand Experiential Associate at Humana, to kick off your planning. Alongside Humana's Communications experts, Kelli LeGaspi and Sarah Clevenger, they’ll share strategies to amplify your efforts across media and social channels. Learn how to craft a compelling story, reach the right audience, and sustain momentum before, during, and after the campaign. It’s never too late to expand your visibility and make a meaningful impact.

Learning objectives:

--Craft and communicate their story – Define key messages, target audiences, and the most effective methods to share their story

--Plan for maximum exposure – Leverage media and social platforms before, during, and after Active Aging Week

--Measure and sustain impact – Extend the reach and influence of AAW initiatives beyond the week to ensure lasting engagement

Have you ever wondered why we walk slower as we get older? New Australian research findings show the body increasingly sacrifices efficiency to stay upright. The findings are published in the journal Gait & Posture.

Read more: https://medicalxpress.com/news/2026-06-stability-aging.html

From speed to stability: How aging changes the way we walk Reasons why our walking becomes slower and more tiring with age have been uncovered by new Australian research—with findings showing the body increasingly sacrifices efficiency to stay upright. The findings are published in the journal Gait & Posture.

First Age-less report on living longer, better released

Individuals have far greater control over their longevity than is commonly understood, and at least 80% of the responsibility for ill health in old age rests with the individual, according to a new report from the Oxford Longevity Project (OLP). The figure is described by the authors as a conservative estimate.

More at

[IT’S ON YOU] First Age-less Report On Living Longer, Better Released - International Council on Active Aging® Individuals have far greater control over their longevity than is commonly understood, and at least 80% of the responsibility for ill health in old age rests with the individual, according to a new report from the Oxford Longevity Project (OLP). The figure is described by the authors as a conservati...